Jolla Sailfish Strategy: Simplified

From reading a couple of the comments in discussion here, I believe there may be some slight confusion as to what people are interpreting Jolla’s strategy to be.

So for the sake of clarity moving forward here is a simplified breakdown of what Jolla intend to achieve in the coming months based on what we know from interviews and their press releases (of course this could be subject to change):

PHASE 1:  Finish developing their own Sailfish Operating System (SOS) for Smartphones and show it off to the world on 21/22 November at the SLUSH event in Helsinki, Finland.

PHASE 2: Develop their own Jolla branded smartphone as a starting point for the Sailfish OS and sell it with both new developers/developer community  and regular customers in mind.

PHASE 3: From the success of the SLUSH event and more evidence showing off their own smartphone running Sailfish, Jolla will attract other mobile handset manufacturers to license the Sailfish OS (in Q1 2013) and incorporate the Sailfish OS into their own branded mobile phones (eg. Nokia, Sony etc).  This is the ongoing software service side of Jolla’s business.

ONGOING: Provide software support and updates for the Sailfish OS to all smartphones running the Sailfish OS.  Run and maintain their own Sailfish app store for further revenue stream and for developers/developer community to benefit.  Continue to release Jolla branded flagship models eg. annually.

To put it simply, and for anyone still confused, Jolla’s strategy we believe is very similar to Google.   ie.  license OS (Android in Googles case) to handset manufacturers and on the side, release their own flagship model annually (Nexus in Googles case).

Thanks for reading and I trust that clears up any confusion. :-)

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  1. Just hope the availability of Jolla phones would be global (unlike Google). Also, since it is based on mer & MeeGo, the OS would be more “open” and efficient.

    • In terms of distribution, we will just have to see. Of course the Google comparison is only outlining the strategy and has nothing to do with the OS itself. Based on what we have seen in Maemo/MeeGo/Mer, Sailfish OS will be much more efficient (and open) than Android. ;-)

    • Something on your mind James? Ah yes I forgot to mention the community – I guess by ‘developers’ I mean’t developers/developer community can benefit from the Jolla app store.

            • Like I said, it’s a simplified idealogy only because some people were assuming that Jolla were picking one handset manufacturer to work with, and hadn’t realised their openness to also cooperate with many handset partners with the licensing of Sailfish. I’d be interested to know why you feel Googles strategy is much different and what makes you so skeptical of Sailfish based on what we have seen from Maemo/MeeGo ?

                • Yeah you’re right – the comparison was more for illustration purposes not necessarily the finer details of the arrangement. Actually, as it stands, do we even know whether Sailfish will be licensed for a fee or indeed for free like Android? I guess we should hopefully know a lot more in 12 days… :-)

                    • I believe the same as you, but playing devils advocate here, licensing doesn’t necessarily always have to imply a fee/royalty but could just mean they are going to be more selective on who they grant the use of Sailfish OS to…. we’ll see.

                    • There will be fees involved to the lisensing. In the articles in Finnish business press, where they have mentioned potential listing in Helsinki and optionally Hong Kong, the Director of the board has said that one of the main renevue sources will be Sailfish licences.
                      In my opinion, selecting China as the main market must be at least partially be related to politics. Chinese market is huge and even tiny proportion of it could be sufficient for Jolla to survive until the second device. Still, it is a fact that the Chinese government does not like Google. They’ve been fighting with Google and blocking their services for quite a while. Id guess that Chinese goverrment would be happier with more independent player. In such a case ,I just hope that there would not be too much influence. Having a completely chinese OS on the other hand could be difficult to sell in the US. The US government is already proposing that the US operators should avoid ZTE and Huawei.

                    • @jipee

                      That mostly reflects what I’ve been thinking/reading too…
                      I think it may be attractive to the Chinese govt(s), but I think they’ll end-up having less influence than they anticipated.
                      Regardless it’ll still be attractive to them, as most of the infrastructure will be based in China*, & lots of local talent/resources will be utilised.
                      If Sailfish/Jolla are able to maintain a very open platform (relatively), then there’ll be little opportunity for western markets to play the fear card.

                      *Albeit HK, which is a very different political system….

                    • @James

                      Agree fully. I wish that there are not too many restrictions in the Chinese versions. It seems that Jolla is pretty well networked in China.

                      What Im more conserned that, if the 200M investement in Sailfish was mostly bluff. In one Finnish interview it was mentioned that the only realized investment was 10M, which is by Jolla themselves. I dont think we hear more about it before Slush ie. Slush on Phase 1 is very important for them in terms of investor relations, not only customers. It seems though, that they have sufficient funding for manufacturing the devices or they would try to list the company next Summer/Spring.

                    • @jiippee: thanks for clearing the licensing question up – I was also sure that this was the case, but didn’t find any hard evidence I could pull from on that.

            • the China software is different to ours!! they have a different way to doing OS
              like u can see from their software; give a look at the “FAKE” N900
              its identical at Maemo but fuction are completely different!!
              this explain us that chinese have different “mind” to doing a OS on mobile; and in my opinion i dislike it!

              • What a load of rubbish, the phones you’re referring to are KIRF’s….
                That’s nothing to do with professional hw/sw, Chinese locals have that capacity just as much as many other 1st world countries.
                Besides, not all the sw will be done domestically, much of it will be a worldwide collaborative effort.

    • I find it hard to forget a company (Nokia) who have so much heritage and actually spend time and money on innovation and thinking outside the box, but each to their own I guess.

    • buahahahahbiuahhaha
      we dont go with the poor technology only for humilty!!!!
      Nokia or Sony will surely be better in terms of reliability and durability compared to others brands

      • if i think about Huawei television and Sony television; i will hate sony only for stupid OS but for hardware and rest of components i still like it more than Huawei, that a tv during 3or4 years and later die!

    • That’s sweet, but it’s hardly practical or something that’s going to take the market by storm, thanks to hordes of nerds.

  2. Hi! Will be the SLUSH event in Helsinki “open” for everybody? Also for students? Is it free or there’s a “fee”?
    Thanks ;)

  3. My slightly different version:
    PHASE 1: The same

    PHASE 2: 1st device
    A) Develop their own Jolla branded smartphone as a starting point for the Sailfish OS
    B) Begin a Guerrilla marketing campaing – competitions similar to N9 seconds etc. These are relatively cheap campaing compared with tv commercials.
    C) Begin designing the follow-up device(s) (mass market phone/nerd device/hybrid/smart watch/tablet)
    D) Finish the 1st device and begin manufacturing
    E) Start selling the device in an online store well before availability. State the availability day clearly. Ensure demand and continue closing deals with sales channels.
    F) Start shipping

    PHASE 3: Sailfish
    A) Finish agreement with other handset manufacturers
    B) Source potential ecosystem partners
    – Different screens: Hybrid, smartwatches, pulse meters, tvs, consoles, media centers, Infotainment…
    – Other application areas: healt industry, sports, manufacturing industry. logistics…
    – Different services: web and other

      • I should have opened an account in TMO, but never bothered since Im not a dev and only a Linux user – not hacker. I do check TMO several times a week. (and despite lack of content I laught to Dave999 ;) )
        I did check the “questions…” maybe a month ago and there was good stuff there. I’ll have a look on both items.
        I might have a small business prospect with Jolla on something that is more administrative in nature and related to the potential listing. It should not hurt though.

        • Plenty of users (not devs/hackers) there, it’s a “broad church” indeed…
          There’s lots of content there, I don’t follow TMO heavily for about 9mths but even I see lots of stuff that I’d struggle to read EVEN IF I was following heavily.
          Please do sign up, you often have some interesting things to share, you’d be a interesting voice there!

          “on something that is more administrative in nature and related to the potential listing. It should not hurt though.”

          I don’t get this?

          Yes Dave999 is a strange/amusing/irritating usr, not as weird as abill_uk though, nothing will ever top him.

    • Why/how is it vastly superior to the package management system adopted?
      Assuming you actually know lots about the one adopted, & are basing your plea on that.

        • Zypper is RPM-based, that’s very different to “being totally reliant on RPM”.
          Package management systems transcend beyond that simplistic model nowadays.
          Porting/compatibly between them is not the issue it once was….

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