Nokians: Official End Of An Era And What It Means To Be A Jollan
Well I’m sure most of you will have been following the recent news; the final proverbial nail in the coffin for Nokians, the day Nokia as we knew it became Microsoft Mobile.
For me at least, I got my grieving out of the way early and concluded last year by seeing many positive aspects that would come out of the deal and more importantly what Jolla could bring to the table for the many millions of people who might be feeling a bit despondent without the familiar Nokia of old.
Nokia to this day continues on with a very streamlined business, made up of NSN, HERE and Technologies. The good news for Nokia is that without the loss-making D&S (device and services) division which has been sold on to Microsoft (sale completed 25th April), their 2014 Q1 report actually shows a profit of $332 million.
Microsoft are keen to get moving and have stated they are looking for a new brand to replace ‘Nokia’ (even though they have licensed the Nokia name for 10 years) according to Elop via TechCrunch:
“[Microsoft Mobile] is not a brand that will be seen by consumers,” said Elop. “The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.”
So aside from latter Lumia/X/Asha releases and possibly a few more in the pipeline, very soon, the Nokia branding will have disappeared… quietly… like a ship in the night.
And what of Elop you may ask ? Well he recently appeared on Nokia Conversations for a community QA session where he answered some fairly heated questions:
“You’re so cool killed Nokia …Thanks to you, Meego, Symbian, Meltemi buried …Once you get it all comes back to haunt”
Thanks, I know that there is a lot of emotion around some of the hard decisions that we had to make. Back in late 2010 and 2011, we carefully assessed the state of the internal Nokia operating system efforts. Unfortunately, we could not see a way that Symbian could be brought to a competitive level with, for example, the iPhone that had shipped THREE years earlier! And the Meego effort was significantly delayed and did not have the promise of a broad enough portfolio soon enough. We had to make a forceful decision to give Nokia the chance to compete again.
Elop’s sticking to his convictions as any CEO would, and I suppose none of it really matters now; they went with the “blue pill”. Either way, Nokia took a risk and either way, sadly, we’ll never know the potential outcome of that second option – that “red” MeeGo pill. <Matrix reference> Although one thing is sure that if Nokia had gone with that “red” pill perhaps Jolla would never have come into being.
So where does all of this leave Jolla and us Jollans now ?
Well the answer is simple: we are here, and most of us have pre-empted this fateful day by jumping aboard the Jolla ship to safety, somewhere familiar, yet vibrant, youthful and fresh, somewhere that gives us hope for a future, post-Nokia, and somewhere where we can continue to expect more magical things to occur as we grow with Jolla and Jolla grows with us.
So come on climb aboard, grab a seat and be part of this exciting era in mobile technology!
Sail On Jolla! :-)
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